Camel. The History of the Brand

R.J. Reynolds Tobacco Company produces and sells Camel cigarettes, a really great brand manufactured in Winston, North Carolina, in the U.S.A. They were first brought to the market in the 1900’s. Camel cigarette brand was first produced in a non-filtered, full-flavored style, and sold in soft packs that are still available in the market today. But now R.J. Reynolds Tobacco Company continues to offer Camels in many flavors, styles, and tastes for every kind of smoker to choose from. That is why they remain to be what they have been through all these years—a winner not only for the company but also for the consumer.

An exceptional step of the R.J. Reynolds Tobacco Company their product promotion was advertisement even while the Camel cigarette was not available in the market yet. Their teaser line was a real teaser: “The Camels are coming.” This simply made the people more curious, wondering who or what the Camels were! Another special aspect of their advertising campaign was Old Joe, the camel featured in cartoon on every Camel cigarette pack, who was brought all over the country, and around towns for free giveaways of Camel cigarette packs. So people all over got to try the Camel cigarettes for free, which was a fabulous way for them to remember the new product, and hence look for the brand to buy again. No other brand probably tried that before.

Camel cigarettes, which are all made from Turkish tobacco, have an infinitely milder taste than the many other brands available at the time it was introduced. While others had harsher, stronger taste, Camel cigarettes were a lot smoother. Hence they were easier to smoke, and appealing to a wider range of smokers.

Today, every kind of smoker can find Camel cigarettes in a range of styles and blends, flavors, and strengths in the market. There are filtered and non-filtered varieties, as well as full-flavored, light, and ultra-light. Their Menthol-flavored variety is likewise available as filtered and non-filtered, full-flavored, light, and ultra-light for those who prefer this.

But that which Camel cigarettes offers which no other brands do, is their availability of both wide and regular cigarettes for their various smokers. The Camel wides are still the Camels everyone knows and smokes, but which have both cigarette and filter wider than the usual, which many smokers really appreciate. And who else has that to offer? Only Camel!

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